Friday, June 5, 2015

Tango Underpants Online

So this happened agggeeesss ago and I totally forgot to write a post on it (mainly because I was too busy getting ready for Cannes, prepping our digital campaign for our next short film Library of Love, etc), but Tango Underpants IS ONLINE!!! Whilst many of you probably won't understand the significance of this event compared to all the other wonderfully amazing things that have happened with this film to date (QANTAS, Best Sexy Film at New York BeFilm Fest, Cannes Cinephiles to name a few), it is significant for me and here's why.

I came on board as the film's digital manager way back when in 2012 just before our crowdfunding campaign launched. As part of our application for the program, I had to devise a digital strategy and implement it prior to, during, and post-filming. I have continued to manage all digital facets of the film since then making this my longest running commitment to date (my boyfriend and I haven't been going out quite that long yet).

Over 3 years, I've managed the initial set up of our digital assets, community development, brainstormed engagement activities, sourced online content, covered major achievements, monitored online sentiments, and striven to enhance the film's online profile as much as humanly possible. To date, our Facebook page has 962 likes; our Twitter account has 234 followers; our newsletter has over 250 subscribers; our website has had over 11, 500 page views to date; and the film has garnered over 4,500 views in 4 weeks. With a very small budget (I don't think I spent more than $100 in 3 years advertising any of these platforms), and not being able to commit to this full-time due to other work, I am proud of these stats and overall, pleasantly content with the overall results.

I'm sure I will never be completely finished with Tango but with our new film, Library of Love, soon to hit production, it will become less of a primary focus for me over the next few months. Working on the film as both its digital manager and production manager was an amazing experience and I have been fortunate enough to work with some of the best people in the business as a result. I'm looking forward to working with them on LoL and can't wait to see what we can all do together for a second time around.

For now, here is Tango Underpants, the full short film, from YouTube.