Monday, July 13, 2015

Cannes Film Festival 2015 - Internship with Odin's Eye Entertainment

I recently attended the 2015 Cannes Film Festival undertaking an internship with Odin's Eye Entertainment and as part of my internship, produced the following report on my experiences. A good read for anyone considering attending the marketing the future: Working with Odin’s Eye Entertainment at the Cannes Film Festival is...

Friday, June 5, 2015

Tango Underpants Online

So this happened agggeeesss ago and I totally forgot to write a post on it (mainly because I was too busy getting ready for Cannes, prepping our digital campaign for our next short film Library of Love, etc), but Tango Underpants IS ONLINE!!! Whilst many of you probably won't understand the significance of this event compared to all the other wonderfully amazing things that have happened with this...

Monday, March 9, 2015

Emergence 2015: Ross Siegel, Stories Behind The Story: Reaching Your Audience in a Multi-platform Age

Ross Siegel, Director of Development at Maker Studios, provided an extensive introduction to Multi Channel Merchants, companies like Maker Studios that assist up and coming YouTube stars with their brand and assist major brands understand the heavily saturated landscape that is YouTube. Ross started out by defining that every song, video clip, short film, and 30 second cat video has a defined...

Emergence 2015: Glenn Urquhart, Evolve Your Transmedia

Glenn Urquhart, GROUP CREATIVE DIRECTOR, LIFESTYLE CHANNELS - FOXTEL. Keynote: "Evolve your Transmedia" While rather a difficult keynote to follow (Mr Urquhart you could win the award for most words spoken in a single minute), I did manage to write down a few key messages about producing transmedia campaigns. Glenn promoted the simple rule of understanding the traditional conventions of...

Emergence 2015: Lee Hunter, Marketing Innovation @ Google

Lee Hunter, Head of Marketing and Innovation at Google Asia Pacific, just delivered his keynote speech "Innovation at Google", an inspiring talk about the technological discoveries and projects that Google has produced in the past few years and the reasoning behind why they produced those projects. Lee defined an important question - what is marketing innovation? Marketing innovation is thinking...

Saturday, March 7, 2015

Launching The Angry Man Series

Its been a while since I've produced anything - 3 years to be exact - but creating The Angry Man Series has been a great way to step back into this role I love. Capping that off has been the experience of launching said series just last week March 3 2015 at 6pmWST. The launch was always going to be a tricky event for us...