Ross Siegel, Director of Development at Maker Studios, provided an extensive introduction to Multi Channel Merchants, companies like Maker Studios that assist up and coming YouTube stars with their brand and assist major brands understand the heavily saturated landscape that is YouTube.
Ross started out by defining that every song, video clip, short film, and 30 second cat video has a defined...
Quit your whining!
The March 30th release of the Federal Government's Final Report from the Convergence Review has ruffled not just a few feathers amongst the media moguls but I'd have to say the entire plume. From The Australian to The Herald Sun, commentators around the country have contributed their two cents worth focusing mainly on the negative effects...Australian Films To Look Out For In 2014
2014 was recently described by Inside Film as shaping up to be "one of the strongest years for Australian films." In anticipation of this, and considering my lack of posts recently, I thought I would provide you all with a few more reasons as to why this claim is valid made with summaries of the films mentioned and their accompanying trailers....
Why the Australian government won't win the war on online piracy and copyright infringement.
Recent reports came out today speculating on the impact that Attorney General George Brandis' latest anti-piracy proposal will have on the Australian public who were recently deemed by Mumbrella to be "at the top of the world piracy ladder." Here are my reasons why the proposal, and subsequent proposals to fight those who elicit online piracy, will fail.
Monday, March 9, 2015
Emergence 2015: Glenn Urquhart, Evolve Your Transmedia
Glenn Urquhart, GROUP CREATIVE DIRECTOR, LIFESTYLE CHANNELS - FOXTEL. Keynote: "Evolve your Transmedia"
While rather a difficult keynote to follow (Mr Urquhart you could win the award for most words spoken in a single minute), I did manage to write down a few key messages about producing transmedia campaigns.
Glenn promoted the simple rule of understanding the traditional conventions of...
Emergence 2015: Lee Hunter, Marketing Innovation @ Google
Lee Hunter, Head of Marketing and Innovation at Google Asia Pacific, just delivered his keynote speech "Innovation at Google", an inspiring talk about the technological discoveries and projects that Google has produced in the past few years and the reasoning behind why they produced those projects.
Lee defined an important question - what is marketing innovation? Marketing innovation is thinking...
Saturday, March 7, 2015
Launching The Angry Man Series
Its been a while since I've produced anything - 3 years to be exact - but creating The Angry Man Series has been a great way to step back into this role I love. Capping that off has been the experience of launching said series just last week March 3 2015 at 6pmWST.
The launch was always going to be a tricky event for us...
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