Its been a while since I've produced anything - 3 years to be exact - but creating The Angry Man Series has been a great way to step back into this role I love. Capping that off has been the experience of launching said series just last week March 3 2015 at 6pmWST.
The launch was always going to be a tricky event for us to manage. How many episodes do we release? Which platforms? Is there potential for return on investment if we put any money into it? Etc, etc. These decisions were based a lot on the previous outcomes of Australian web series launched recently our own gut feelings about how our audience would respond (especially important). In the end, this was the plan prior to the launch:
- Release all 6 episodes via YouTube, Vimeo and our website (embedded) at the same time March 3 6pmWST
- Invite respected local media outlets to review the series before March 3
- Email friends and family about the upcoming date and ask to assist us in sharing the Facebook page with their friends and family
- Share branded content each day in the lead up to March 3
- Engage with like-minded comedians and content makers on Twitter
- Send out a press release a week before the event
- Liaise with local organisations and filmmaking bodies to ask for assistance in sharing the Facebook page
The result? A small yet solid "opening night" reception to the series, complete with amazing positive feedback from friends and family of the cast and crew, critics' reviews, and other online comments from audience members. Since then, the series has gained more and more viewers and subscribers on YouTube and Vimeo, followers on Facebook and Twitter, and positive feedback from our audience.
The team (Meg, Aaron and I) are wrapped with how things turned out and so proud of our little team who accomplished the impossible (6 episodes in 2 days??) to produce what is turning out to be a well-rounded little show.
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