In investigating my current assignment, I realised that I had absolutely no idea about what my main point of focus was on about.
The person I refer to in saying this is Lev Manovich, professor and theorist of the new media art forms. Manovich is famous for his theory on the development of new media, more specifically, the importance of the computer in instigating a whole new culture of art.
New Media, as a definite explanation, is "the emergence of digital, computerized, or networked information and communication technologies in the laster half of the 20th century". More specifically, it refers to the development of analog mediums such as TV and Film becoming "digitized" that is, having the capacity "of being manipulatable, networkable, dense, compressible, and impartial."
That's why for those of you who don't live under a rock, there has been major debates in the news over the past decade relating to the direction in which our old mediums are heading.
According to Manovich, this direction is not a negative one. Rather, it is the next logical step forward saying "the logic of old media corresponded to the logic of industrial mass society...(now) the logic of new media corresponds with the logic of the postindustrial society". This exploration into technologies function within the post-industrial society and its effect on the evolution of human culture has developed into a number of theories including technological singularity and futurology. Freakishly enough, for those of you interested, here were some predictions made by Robin Good, an independant new media publisher, about the direction in which he saw new media heading in 2005 no less.
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