What's wrong with this picture?

For the past 2 weeks, Adrian has been discussing with us the differences between Industrial and Post-Industrial media production. In the lectures, you can't help but get a definite attitude from him that he views the Industrial modes of practice as being outdated and useless in the current media world. But my question is, what is wrong with the Industrial or rather, what is wrong with this picture?

Industrial Production

In the lectures, Adrian has described Industrial methods of media production as having the following components:

1. Consisting of parts which create a whole


2. standardized


3. regimented


4. fixed forms


5. scarcity of scale


6. scarcity of distribution


7. scarcity of resources

As a result, Adrian makes the claim that this process is expensive both in terms of time and funds. An example of this which he uses frequently, is the process of making a Hollywood film or producing content for a TV network. With the network, you have licenses, production companies, broadcasters, audiences and content creators to arrange and organise to fit within a time schedule.